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致胜销售手册

致胜销售手册
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品 类:特价 帮助

作 者:Linda Richardson

出版社:McGraw-Hill

丛书名:英文原版系列图书

  • ISBN:9780071416368出版时间:2003-02-14页数:42
  • 包装:平装开本:16字数:

内容简介

《致胜销售手册》简介:
  The classic "features and benefits" sales approach is dead. To sell today, you must add value, provide perspective, and show customers how your product will quickly and consistently solve their specific needs. .First, of course, you must listen to your customers:to discover exactly what their specific needs are. The Sales Success Handbook outlines a battle-tested, six-step program for hearing and understanding exactly what your customers have to say and selling solutions instead of just selling products. ..Selling has never been more difficult than it is today. Intemet-savvy customers already know what your product is; they want to know what it can do for them. The Sales Success Handbook will show you how to sell to today's customers, not by what you tell them but by how well you listen to what they have to say:and persuasively position the value you bring to meet their business and personal needs. ...

作者简介

暂缺《致胜销售手册》作者简介

目录

《致胜销售手册》目录:
Sales talk
Create a dialogue
Always be preparing
Sharpen your critical skills
Open with a focus on your customer
Relate to your customers
Position your questioning
Develop a questioning strategy
Think questions
Develop deeper need dialogues
Focus on how skillfully you ask questions
Listen effectively
Position your message
Assess your competitors
Use objections to move forward
Check for customer feedback
Don't negotiate too early
Treat closing as a process
Leverage all resources
Follow up flawlessly
Validate the opportunity
Make it happen

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